February 11th, 2010
Shoes That Save The World
Shoe company strives to change lives, one pair at a time
Don’t worry, we know you’re a good person.
In the past few years, you’ve given to charities for New Orleans, Sri Lanka, and Haiti. You would have liked to give more, but hey, times are hard and you’ve got your own growing family to take care of.
Hmm, if only there was a way for you to buy the things you need, while still doing good in the world... Say hello to TOMS Shoes.
Each time you buy a pair of TOMS, they’ll give a brand new pair of shoes to a child in need. Started just over three years ago, TOMS’ One for One business model has already given away a remarkable 400,000 pairs of shoes.
Why shoes, you ask? Well, since most kids in the developing world grow up barefoot, they get cuts and wounds which lead to parasites and all sorts of other nastiness. That’s just one of many reasons why they’re so important.
Now, in addition to their shoes for adults, TOMS has introduced Tiny TOMS, a line of cool, stylish shoes for little ones. At around $30, they’re a whole lot more unique than those Nikes down at the mall.
It’s simple: kid needs shoes, you buy TOMS, kid looks good, you feel good. Repeat as needed.